Pricing is everything. Price your home too high, and it sits. Price it right, and it sells quickly with multiple offers. After 30 years selling in Bergen County, I’ve refined a data-driven, psychology-based pricing formula that gets results.

1. Start with Real Data
A Comparative Market Analysis (CMA) compares your home to similar recent sales nearby. It’s the foundation of smart pricing — not online estimates that miss Bergen County nuances.

2. Study Active Competition
Your home competes with others on the market. Understanding how yours stacks up in features, size, and location is key.

3. Factor in Timing
Spring and fall are traditionally strong seasons, but pricing strategy can overcome timing if executed correctly.

4. Use Strategic Price Points
Psychological pricing (like $999,000 vs $1 Million) attracts more searches online and increases visibility.

5. Re-evaluate Every 2-3 Weeks
If activity drops off, don’t wait months to adjust — the market speaks quickly.

Call to Action:
Get your personalized Bergen County home valuation today — no obligation, just facts. Visit PaulaClarkGroup.com or call 201-280-0056.