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The Paula Clark Group, Keller Williams Valley Realty | Top Westwood NJ Real Estate Team Blog

Monday, August 10, 2026   /   by Paula Clark

The Pricing Mistake That Can Cost River Vale Sellers Thousands

 

River Vale sellers often begin with a logical question: What did the house down the street sell for? That sale may be useful, but it rarely tells the entire story. Two homes with similar square footage can produce very different results because one has a renovated interior, a more functional layout, a larger lot, a finished lower level, or a location buyers perceive differently. Property taxes, inspection concerns, timing, and competing listings can widen that difference even further.

That is why pricing a home in River Vale requires more than applying a boroughwide average to the property. The goal is to determine where the home fits within the choices buyers have right now and position it so the value feels clear from the first showing.

River Vale Is a Small Market With Meaningful Property Differences

River Vale is not a community where every home can be compared using the same price-per-square-foot formula.

The local housing stock includes ranches, split-leve ...

Wednesday, July 15, 2026   /   by Paula Clark

5 Smart Ways to Choose the Right Real Estate Agent in Bergen County

 

Choosing the right real estate agent can make a huge difference in your buying or selling experience. The right professional brings local knowledge, strong negotiation skills, and the ability to guide you through the process with confidence, especially in a competitive market like Bergen County.
That’s where The Paula Clark Group stands out. With 143+ five-star Google reviews, 175+ five-star Zillow reviews, a #1 FastExpert ranking in Westwood, and hundreds of lifetime homes sold, The Paula Clark Group has built a reputation for results. Add in 96 successful closings totaling $65M+ in sales in 2025 alone, and it’s clear you’re working with a true local expert.
 
How to Find the Right Real Estate Agent in Bergen County
Finding a great real estate agent doesn’t have to feel overwhelming. By focusing on a few smart strategies, you can quickly narrow down your options and feel confident about who you choose to work with. Below are five practical ...

Wednesday, July 15, 2026   /   by Paula Clark

Neighborhood Experts Near You: Local Insight from The Paula Clark Group in Bergen County

Let’s be honest, every Realtor says they “know the area,” but only a handful can actually back it up with real numbers and real results. Before we dive into neighborhoods, let’s set the stage with what really matters: proof that The Paula Clark Group knows Bergen County better than most people know their own coffee order.
 With 143+ five-star Google reviews, 175+ five-star Zillow reviews, a #1 FastExpert ranking in Westwood, and hundreds of lifetime homes sold, The Paula Clark Group has built a reputation for results. Add in 96 successful closings totaling $65M+ in sales in 2025 alone, it’s safe to say this isn’t just a team that works in Bergen County.

This is a team that lives, breathes, negotiates, hustles, and strategically guides people through nearly every kind of street, block, and floor plan the county has to offer. If you want someone who can tell you which neighborhoods sell fastest, where buyers compete hardest, and which s ...

Wednesday, July 15, 2026   /   by Paula Clark

Top Home Improvements That Increase Home Value in Bergen County

If you’re thinking about selling your home in Bergen County, you may be wondering which upgrades are actually worth your time and money.
The truth is, not all home improvements add value. Some updates deliver strong returns, while others barely move the needle, or even slow down your sales. The key is understanding what buyers in Bergen County are actively looking for right now.
That’s where local insight matters. Working with a knowledgeable local team like The Paula Clark Group helps homeowners cut through generic advice and focus on improvements that actually increase home value in Bergen County. 
Why Local Market Context Matters Before Renovating
Before making any improvements, it’s important to understand how buyers in Bergen County evaluate homes.
While national renovation trends can be helpful, local buyer expectations play a much bigger role in determining home value. What increases value in one market may have little impact in another.
With dee ...

Wednesday, July 15, 2026   /   by Paula Clark

How a Top Realtor in Bergen County Helps Buyers Make Strong Offers

If you’ve ever tried to buy a home in a competitive market, you already know the drill. You spot a house you love, you blink, and suddenly, seventeen other people love it too. This is where a top Realtor comes in handy. And when we say “top Realtor,” we mean a team like The Paula Clark Group, who knows Bergen County well enough to anticipate which homes will spark a bidding frenzy before the sign even goes up.
Before we jump into strategy, let’s talk receipts. Buyers want proof, and your agent should absolutely have it.
The Paula Clark Group’s track record in Bergen County includes:
-    145+ five-star Google reviews from real buyers and sellers,
-      176+ five-star Zillow reviews highlighting negotiation skill and communication
-    #1 ranking on FastExpert in Westwood
- Hundreds of lifetime home sales, because winning offers don’t write themselves
-  $65M+ in sales a ...
The Paula Clark Group, Keller Williams Valley Realty | Top Westwood NJ Real Estate Team
Paula Clark
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Woodcliff Lake, NJ 07677
551-500-4487


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