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The Paula Clark Group, Keller Williams Valley Realty | Top Westwood NJ Real Estate Team Blog

Tuesday, August 12, 2025   /   by Paula Clark

Why Selling Without an Agent Can Cost You More Than You Think

Cutting out the agent might seem like a smart way to save when you sell your house. But here’s the hard truth.
Last year, homes that sold with an agent went for almost 15% more than those that sold without one.

That gap is pretty hard to ignore. And with more homes on the market to compete with right now, selling on your own is a mistake that’s going to cost you.
This Isn’t the Market for DIY Selling
A few years ago, you might’ve gotten away with a “For Sale By Owner” (FSBO) sign in your yard, navigating the process on your own. That’s because homes were flying off the market and buyers were pulling out all the stops. But that’s just not the case anymore. With more inventory than we’ve seen in years, we’re not in a “list it and they will come” market anymore. You need professional expertise.
A yard sign and some photos you take on your own won’t cut it.
Right now, the ...

Tuesday, August 12, 2025   /   by Paula Clark

What You Need To Know About Concessions

Now that there are more homes for sale, buyers have more options. And sellers need to be more flexible to close the deal. That's why almost half of homeowners are making some type of concession. This can include covering closing costs, paying for repairs, or dropping the price. Not sure which concessions to offer? Let’s connect so you know what’s working for sellers in our market.

Tuesday, August 12, 2025   /   by Paula Clark

The Truth About Down Payments (It’s Not What You Think)

Buying a home is exciting… until you start thinking about the down payment. That’s when the worry can set in.
“I’ll never save enough.”
“I need a small fortune just to get started.”
“I guess I’ll just rent forever.”
Sound familiar? You’re not alone. And you’re definitely not out of luck.
Here’s the thing: a lot of what you’ve heard about down payments just isn’t true. And once you know the facts, you might realize you’re a lot closer to owning a home than you think.
Let’s break it all down and bust some big down payment myths while we’re at it.
Myth 1: “I need to come up with a big down payment.”
This one stops a lot of people in their tracks. A recent poll from Morning Consult and NeighborWorks shows 70% of Americans think they need to put at least 10% down to buy a home. And 11% aren’t sure what’s ...

Monday, June 30, 2025   /   by Paula Clark

Multi-Generational Homebuying Hit a Record High – Here’s Why

Multi-generational living is on the rise. According to the National Association of Realtors (NAR), 17% of homebuyers purchase a home to share with parents, adult children, or extended family. That’s the highest share ever recorded by NAR (see graph below):
And what’s behind the increase? Affordability. NAR explains:
“In 2024, a notable 36% of homebuyers cited “cost savings” as the primary reason for purchasing a multigenerational home—a significant increase from just 15% in 2015.”
In the past, caregiving was the leading motivator – especially for those looking to support aging parents. And while that’s still important, affordability is now the #1 motivator. And with current market conditions, that’s not really a surprise.
Pooling Resources Can Help Make Homeownership Possible
With today’s home prices and mortgage rates, it can be hard for people to afford a home on their o ...

Monday, June 30, 2025   /   by Paula Clark

What Every Homeowner Needs To Know In Today’s Shifting Market

Here’s something you need to know. The housing market is getting back to a healthier, more normal place. And even though it may not sound like it, this shift is actually a good thing.
It’s what you should expect. It’s just that our expectations have been skewed by the intense seller’s market over the past few years.
But what you need to remember is: there’s still plenty of opportunity to be had if you’re thinking about selling – whether that’s next month or next year. You just need to stay up to date on what’s happening in the market, and have a strategy that matches the moment. Here's your update.
1. Inventory’s Up. Buyer Power Is Coming Back.
According to the latest data, the number of homes for sale is rising back toward more normal levels (see graph below):
But inventory growth is going to vary a lot based on where you live.
If you’re in a market where the number of homes for sale i ...
The Paula Clark Group, Keller Williams Valley Realty | Top Westwood NJ Real Estate Team
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Woodcliff Lake, NJ 07677
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